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　　A: You are applying for the post of marketing management department. Why do you think you are suitable for this job?

　　A:你應聘的是市場管理部的職位,你認為 你為什么適合這樣的工作？

　　B: It is the subject of a successful marketer how to analyze customers’ appeal and mentality and how to make your products different from others through market information. And this requires strong analyzing ability. Also, it requires a marketing manager to have considerable originality to develop new products and improve old products in order to differentiate his products from others, to be more competitive among the same kind of products, to target specific customer groups and to explore undeveloped market. And I think I’ve developed my analyzing ability and originality through my studies in the university, my part-time job and the survey related to marketing management.

　　B：如何通過市場的信息來分析消費者的心 理、偏好，如何使你的產品具有個性都是 一個成功的市場管理人員必須研究的課 題，而這就要求市場管理人員具備很高 的分析能力。同樣,要使產品具有個性， 與眾不同,在同類產品中更具有競爭力， 瞄準特定的客戶群體,挖掘尚未完全開 發的市場,這又要求一名市場管理人員 具備相當的創新意識，不斷開發新產品， 改進舊產品。而我認為我通過在校的學 習、兼職實習和與市場管理相關的調查 實踐已經培養了分析能力和創新意識， 所以我認為我適合這份工作。

　　A: If you are a director of our company and you are in charge of a project. There are six people in the project team. Due to different opinions, the team is split into two parts at a meeting and they are debating ferociously. At this time, as a leader, what will you do to coordinate the two parts? If the two parts disagree, what will you do then?

　　A:如果你已經成為了我公司的一名主管， 由你負責管理一個項目。在項目的團隊中一共有6人,在一次會議上，由于觀點 不同,產生對立的兩方,而且進行了激烈 爭論,這時，你作為領導者該如何協調？ 如果兩方面還不能達成共識,你又會怎 么辦？

　　B: First, I will listen to both sides carefully, and make my own judgment, if I prefer one side, I will give facts and datas to persuade the other side. If my opinion is between the two sides, I will also give facts and datas to prove my opinion right. It is better that the two sides will agree on it. If not, I will stick to my opinion and allow the colleagues who keep reserved opinions to give more datas and communicate with mme. In short, my principle is that everything should be based on datas and facts. Every colleague has the right to express his opinion. I will try my best to make all the people agree on one thing. If I fail, I will make my decision, as a leader.

　　B:首先我會仔細聽取兩方的觀點和理由， 并作出我的判斷。如果我傾向于其中一方的觀點，我會拿出數據和事實來說服 另一方。如果我的觀點是介于兩者之 間,我同樣會基于數據和事實來證明我 的立場。如果最后大家能夠達成共識自 然最好。如果不能，我會堅持我的觀點， 但允許保留意見的同事拿出更多的數據 來和我溝通?？傊?，我的原則是基于數 據與事實，每一位同事都有權發表他的 觀點，我會盡量讓大家達成共識。如果 不行，那作為領導者，我會做出自己的決 定。

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